You may think you already know your audience, which, you very well may, but I’ve found that most businesses haven’t truly identified their ideal customer avatar. However, it is clear that you should spend time identifying your ideal customer. Otherwise, you may be missing out on the kind of success that’s possible.

Stage 2 of your digital advertising strategy. Once you understand your ideal customer it is then time to talk about successful audience targeting, to create a custom ad campaign to target this customer’s individual persona.

Simply knowing what to do is a big factor that prevents people from taking a stab at Native Advertising. To help you get started, here are a few strategies to make your “Native Ad journey” a profitable one.

Native Advertising is the future and the sooner you get on board, the further ahead you'll be. If you are still sitting on the fence, it is time to come on down and start understanding the power of native. The definition of insanity is doing the same thing over and over and expecting different results. This article is going to help you to get out of this cycle.

5 key online strategies to take your digital marketing up a level Don't forget the missing part of the puzzle. Move away from the 'build it and they will come' mentality.